A team of intrepid young Canadians began a self-supported, human powered expedition from the South Pole to the North Pole in January. Their 28,000 mile/45,000 km journey—by foot, ski, bicycle, kayak and canoe—will be fuelled (in part) by Vega Whole Food Health Optimizer and Energy Bars.
If successful, the team will be the first in the world to achieve this remarkable feat. But their true objective is to explore the frontiers of ecological sustainability and share their experience with the world through the wonders of multimedia on the web.

Yoga Vita: A Delicious Discipline, an instructional DVD including 115 minutes of yoga, meditation, relaxation and nutrition stars Vega Ambassador Yasmin Gow. Designed to suit the lifestyle of a modern yoga student, Yoga Vita: A Delicious Discipline is about more than just yoga—its about complete wellness for the body and mind.
Brendan Brazier—formulator of Vega and best-selling author of The Thrive Diet—presents 20 minutes of instruction on plant-based nutrition.

Brendan's lates book: Thrive Fitness is available now in Canada! Detailing an easy-to-apply system for everyone, Brendan shares his groundbreaking approach to fitness and how you can gain maximum results in minimal time. Thrive Fitness isn't simply a program; it's a way of life.

Despite an already hectic schedule, Brendan Brazier spent the month of October travlling across Canada as a speaker in the Students for Sustainability Tour. The largest environmental tour in Canadian history joined respected, environmentally-concious speakers together to discuss current issues on sustainability.
Sequel Naturals and Vega will be at the 17th Annual Vancouver Health Show this October with the new Vibrance bars and Vanilla Chai flavour of Vega Whole Food Health Optimizer - make sure to stop by the booth and sample the scrumptiosity! Booth #617.

One of America's top nutrition trade magazines has placed Brendan Brazier in their Top 40 Under 40 for the natural health industry in 2008. He's placed amongst other major influencers of North America's natural health market, including the co-founder of Manitoba Harvest Hemp Foods.
An article below was featured in Natural Foods Merchandiser's August issue, where Brendan candidly discusses how he initally started off as a "junk food vegan", and what flavor icecream he would have Ben & Jerry's name after him if given the chance.
Sara Westbrook, motivational singer/songwriter and avid Vega ambassador, took home the award for most popular singer/songwriter at this year's London Music Awards in Ontario!

Ultramarathoner, nordic skier, and Vega ambassador Jack Cook took home 1st place at this year's Death Race, an intense 120km marathon and one of Canada's most esteemed long-course races. Jack tells a compelling story of his struggle to cross the finish line first in his online blog:
VegNews Magazine, the "most talked about vegetarian magazine in North America", has announced its 2008 nominees for their annual awards, and Vega spreads across several different categories. Vega formulator Brendan Brazier and Vega ambassador Robert Cheeke have both been nominated for "Favorite Vegan Athlete" of the year, and Vega has been nominated for "Favorite Supplement". Robert Cheeke's website, www.veganbodybuilding.com, has also been nominated for "Favorite Vegan Forum".